Can you believe it's almost 2016 already??? I sure can't! As they say....time sure flies when you're having fun...or in my case...making cupcakes! I wanted to take the time to review the year and to express how grateful I am for all my customers. The support from customers and the community continues to amaze me! So let's take a look at the year!
Weddings
I was blown away by the number of weddings this year! Steph's Sweet Treats (AKA me) baked for 33 weddings...which is a huge increase from last year's 13! Out of those 33 weddings, three weekends were triple weddings and four were double. Tripling up was a first for me! On one of the triple weekends my husband and I were even able to deliver all three. I did one while he did one and then we met up to deliver the third together. It was perfect cupcake harmony. It's rare that I am able to deliver two weddings...but three?! It was all due to perfect reception timing and location for those weddings.
Another Steph's Sweet Treats first for weddings was a traveling wedding. The wedding was in St.Louis and everything had to be taken down by friends and family...a three tier display cake, a cutting cake, and 180 cupcakes! It was nerve-wracking, but so exciting to see photos of locals eating my cupcakes all the way in St.Louis!
Even though I would love to continually increase the number of weddings I do a year....I'm not sure that it's possible! I mean there are only 52 weeks in a year... Sure I can still take on a few double and triples, but it gets difficult to take any other orders on those weekends. I may not book as many double and triples in 2016, but hopefully I will have more weddings throughout the year, rather than all clumped together.
Psst...if you haven't already booked your 2016 wedding with Steph's Sweet Treats, dates are flying off the calendar so make sure you contact me ASAP.
Weddings
I was blown away by the number of weddings this year! Steph's Sweet Treats (AKA me) baked for 33 weddings...which is a huge increase from last year's 13! Out of those 33 weddings, three weekends were triple weddings and four were double. Tripling up was a first for me! On one of the triple weekends my husband and I were even able to deliver all three. I did one while he did one and then we met up to deliver the third together. It was perfect cupcake harmony. It's rare that I am able to deliver two weddings...but three?! It was all due to perfect reception timing and location for those weddings.
Another Steph's Sweet Treats first for weddings was a traveling wedding. The wedding was in St.Louis and everything had to be taken down by friends and family...a three tier display cake, a cutting cake, and 180 cupcakes! It was nerve-wracking, but so exciting to see photos of locals eating my cupcakes all the way in St.Louis!
Even though I would love to continually increase the number of weddings I do a year....I'm not sure that it's possible! I mean there are only 52 weeks in a year... Sure I can still take on a few double and triples, but it gets difficult to take any other orders on those weekends. I may not book as many double and triples in 2016, but hopefully I will have more weddings throughout the year, rather than all clumped together.
Psst...if you haven't already booked your 2016 wedding with Steph's Sweet Treats, dates are flying off the calendar so make sure you contact me ASAP.
Cupcakes and Cakes
I try to keep track of how many cupcakes and cakes I made throughout the year...and of course I have records of all the sales, but it would take me ages to go back through all my invoices. So I just keep tally's of cakes in various sizes and count cupcakes by the amount of wrappers I go through (and subtract any of the rejects or extras that don't get sold). Next year I will have to keep track of the number of cupcake cakes I make because they continue to grow in popularity.
Cupcakes- Approximately 30,500. Holy cupcakes!
Cakes- 164 (if I remembered to tally them all!)
I try to keep track of how many cupcakes and cakes I made throughout the year...and of course I have records of all the sales, but it would take me ages to go back through all my invoices. So I just keep tally's of cakes in various sizes and count cupcakes by the amount of wrappers I go through (and subtract any of the rejects or extras that don't get sold). Next year I will have to keep track of the number of cupcake cakes I make because they continue to grow in popularity.
Cupcakes- Approximately 30,500. Holy cupcakes!
Cakes- 164 (if I remembered to tally them all!)
Open Days
Another crazy amazing growth for Steph's Sweet Treats this year has been the monthly open day events. Last year I usually made between 300 and 400 cupcakes for open days (not counting Valentine's Day) and would regularly have extras. This year I'm up to between 700 and 900 cupcakes plus over a 100 cookies and various other goodies, and selling out on a regular basis. Holy moly you guys rock!! My husband now helps be run the open days by literally being my other hand. The mornings can be crazy busy, since I tend to run out or at least don't have much of a variety left by afternoon. So if you've come in during the chaos hours... thank you for your patience! I can't tell you how amazing it is to see everyone...new faces and the returning faces. It means more to me than I could ever express.
Another crazy amazing growth for Steph's Sweet Treats this year has been the monthly open day events. Last year I usually made between 300 and 400 cupcakes for open days (not counting Valentine's Day) and would regularly have extras. This year I'm up to between 700 and 900 cupcakes plus over a 100 cookies and various other goodies, and selling out on a regular basis. Holy moly you guys rock!! My husband now helps be run the open days by literally being my other hand. The mornings can be crazy busy, since I tend to run out or at least don't have much of a variety left by afternoon. So if you've come in during the chaos hours... thank you for your patience! I can't tell you how amazing it is to see everyone...new faces and the returning faces. It means more to me than I could ever express.
Fun Facts
My dad randomly asked me one day if I knew how much I went through in terms of ingredients. This was back in July so I decided to pull all my receipts and start calculating. I continued to keep track the best I could and this is what I came up with for a few ingredients: (Give or take or a few)
Butter- 683 pounds
Sugar- 615 pounds
Powdered sugar- 1,071 pounds
Eggs- 948 dozen (or 11,376 eggs)
I don't have flour numbers because I use two different kinds and it was a big jumble to calculate!
Let's not forget about this blog! I started the blog this year and I think it has been a great way to connect with the customers on a personal level, as well as give people a deeper look into Steph's Sweet Treats.
What I'm trying to say with all the numbers and stats is thank you!!!!!!! Year two for Steph's Sweet Treats has been an amazing year for growth not only in sales, but in followers and community support. I can't beat big box store prices, but what you're paying for with Steph's Sweet Treats is something that's made from scratch with a whole lot of love. I pour my heart into these orders and I hope you can tell with every bite! So please continue shopping small with me.
Every visit to an open day, every time you mention Steph's Sweet Treats, every like and share on Facebook and Instagram is a chance for Steph's Sweet Treats to grow and a moment for someone new to find me. So thanks... once again, and I look forward to baking for you in 2016!
My dad randomly asked me one day if I knew how much I went through in terms of ingredients. This was back in July so I decided to pull all my receipts and start calculating. I continued to keep track the best I could and this is what I came up with for a few ingredients: (Give or take or a few)
Butter- 683 pounds
Sugar- 615 pounds
Powdered sugar- 1,071 pounds
Eggs- 948 dozen (or 11,376 eggs)
I don't have flour numbers because I use two different kinds and it was a big jumble to calculate!
Let's not forget about this blog! I started the blog this year and I think it has been a great way to connect with the customers on a personal level, as well as give people a deeper look into Steph's Sweet Treats.
What I'm trying to say with all the numbers and stats is thank you!!!!!!! Year two for Steph's Sweet Treats has been an amazing year for growth not only in sales, but in followers and community support. I can't beat big box store prices, but what you're paying for with Steph's Sweet Treats is something that's made from scratch with a whole lot of love. I pour my heart into these orders and I hope you can tell with every bite! So please continue shopping small with me.
Every visit to an open day, every time you mention Steph's Sweet Treats, every like and share on Facebook and Instagram is a chance for Steph's Sweet Treats to grow and a moment for someone new to find me. So thanks... once again, and I look forward to baking for you in 2016!
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