In the last blog post, I talked about fun menu updates like new flavors and flavors getting fun makeovers. This time, the updates I'm making aren't so fun. In fact....they're terrifying to me. I've talked about this change for a couple of years; I've even posted about it before, but I never went through with it and tried the best I could not to actually do it. Unfortunately...it's time. Time for a SLIGHT price increase in my products.
Photo by Kelsey Jean Photography
Every year my costs go up more and more and I just eat that cost. Why? Honestly, because I'm scared to lose customers by raising prices. I started this business out of my love for baking. However, love can only go so far....love of baking and what I do doesn't make my expenses go down. I've given this example before, but I'll give it again- since opening my cost of vanilla has more than quadrupled. Ask any baker who is a pure vanilla (not artificial) user and they will curse this ingredient cost. This increase makes it over $400 for ONE gallon! And this is just one of my expense increases.
We live in a small community so the thought of these slight increases is very intimidating. I know losing a few customers to competition is inevitable, but I'm hoping my supporters see the worth and value in my product and the business I've built. I'm a commercially licensed bakery...which can be another big expense. It's recently became legal in Wisconsin for people to bake and sell from their homes. I went through, and go through yearly, all the hoops and expenses of getting and staying licensed and meeting all the state commercial kitchen standards. This means yearly fees, and also means I pay more for little things like water and electricity because I operate out of a commercial building. If I factored in all of these expenses that most people might not think of going into the price of a cupcake, including my time (which I tend not to factor in for), things would be far far more expense than these little increases will reflect.
I did do the same small increase in cookie prices last year and didn't notice any backlash or have complaints from it, so I'm REALLY hoping for the same when it will now be be applied to cupcakes and cakes. The increase is $0.25 on cupcake flavors- which breaks down to $3/dozen if you were getting a full dozen. For example: standard cupcakes are going from $1.25 to $1.50; deluxe $1.50 to $1.75; and specialty $1.75 to $2.
Cake increases vary by size, anywhere from $2 on a standard flavor 6" cake to $10 on a 1/2 sheet cake. If you've ever looked at my menus, each size and level of cake and cupcake varies by the same price increments. I've kept all of that the same, but just increased it by one level.
All weddings and orders that have already been placed will be marked and charged at the "old pricing". This also applies if you've already reached out to me for a quote on an order with a specific date to it. Moving forward any bookings or inquires will fall under the new pricing.
I REALLY REALLY hope everyone can understand that I am doing my very best to keep prices low and I have kept them this low for as long as I possibly can. But in order to keep bringing you the treats you love and keep business going for years to come, a change does have to be made.
Thanks you for the love and support and continued orders!
We live in a small community so the thought of these slight increases is very intimidating. I know losing a few customers to competition is inevitable, but I'm hoping my supporters see the worth and value in my product and the business I've built. I'm a commercially licensed bakery...which can be another big expense. It's recently became legal in Wisconsin for people to bake and sell from their homes. I went through, and go through yearly, all the hoops and expenses of getting and staying licensed and meeting all the state commercial kitchen standards. This means yearly fees, and also means I pay more for little things like water and electricity because I operate out of a commercial building. If I factored in all of these expenses that most people might not think of going into the price of a cupcake, including my time (which I tend not to factor in for), things would be far far more expense than these little increases will reflect.
I did do the same small increase in cookie prices last year and didn't notice any backlash or have complaints from it, so I'm REALLY hoping for the same when it will now be be applied to cupcakes and cakes. The increase is $0.25 on cupcake flavors- which breaks down to $3/dozen if you were getting a full dozen. For example: standard cupcakes are going from $1.25 to $1.50; deluxe $1.50 to $1.75; and specialty $1.75 to $2.
Cake increases vary by size, anywhere from $2 on a standard flavor 6" cake to $10 on a 1/2 sheet cake. If you've ever looked at my menus, each size and level of cake and cupcake varies by the same price increments. I've kept all of that the same, but just increased it by one level.
All weddings and orders that have already been placed will be marked and charged at the "old pricing". This also applies if you've already reached out to me for a quote on an order with a specific date to it. Moving forward any bookings or inquires will fall under the new pricing.
I REALLY REALLY hope everyone can understand that I am doing my very best to keep prices low and I have kept them this low for as long as I possibly can. But in order to keep bringing you the treats you love and keep business going for years to come, a change does have to be made.
Thanks you for the love and support and continued orders!
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